Privacy Policy

Parents or guardians should read this Privacy Policy and explain to any children using this website the implications of this Privacy Policy.

About us

Entertainment One UK Limited (eOne, we, us) is committed to protecting your privacy. This privacy policy (Privacy Policy) tells you how we collect, store, process and use your/your children’s personal information. By using this site (the Site) you agree to your/your children’s personal information being processed in accordance with this Privacy Policy. You should read this Privacy Policy in conjunction with our Terms of Use.

We may collect and process information about you/your children that you/your children provide to us through your use of the Site.


Our Site is designed partly for children. Therefore we are aware that we must be extra cautious when processing personal information.

If you are under the age of majority in your jurisdiction of residence, you may only use this Site and provide personal information if you have the consent of, and are supervised by, a parent or guardian.

If we believe a child using this Site is under the age of majority in his or her jurisdiction of residence we will not process any personal information of that child without the consent of the parent or guardian.

If the user has reached the age of majority in the jurisdiction of residence we will only collect and process personal information as the long as we believe the user understands what is involved.

We will not disclose information collected from children under the age of majority in the jurisdiction of residence to anyone else without the consent of a parent or guardian.

What personal information do we collect?

We may collect personal information from you when you/your children participate in, access or sign up to any of the Site’s activities, online content, newsletters, competitions or create an online account or respond to communications from us. We may collect the following personal information:

  • name;
  • email address;
  • address;
  • postal code;
  • date of birth;
  • children's name(s); and
  • children's date(s) of birth.

We may also collect anonymised details about visitors to our Site for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details we collect for these purposes.

How we may use your/your children's personal information

We (or third party data processors acting on our behalf) may collect, store and use your/your children's personal information for the following purposes:

  • to provide our services, activities or online content and to provide information about our services, activities and online content which may be tailored to your/your children's individual tastes;
  • to contact prize winners of competitions;
  • to send out newsletters you/your children have subscribed to;
  • to complete any purchases you make through the Site;
  • to provide you/your children with services that you request; and
  • where you have given us your consent, to contact you/your children (including by commercial electronic messages) with products and services which we think may interest you/your children - you can unsubscribe from our marketing communications at any time.

Where applicable, we will seek your express consent to send you information, including by way of commercial electronic messages. This consent is sought by Entertainment One UK Limited (45 Warren Street, London W1T 6AG). You can unsubscribe at any time by following the instructions in the commercial electronic message, or by contacting us at familyenquiries@entonegroup.com

Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for other purposes. For example, we may contact you to provide other newsletters or other communications you have consented to receive, if you place an order on the Site, or if you contact us with an inquiry.

Transfers and disclosures of personal information

We will not sell or rent your/your children's personal information to any third party unless you have consented to this. If you do consent but later change your mind, you may contact us and we will cease any such activity.

We may transfer or disclose your information outside of eOne with your prior consent or under the following limited circumstances. We may transfer your personal information to a service provider where we engage one to assist us with our business operations. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your/your children's personal information to that third party in connection with the acquisition. We may also disclose your/your children's personal information where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

Where you have given your consent, we will disclose your personal information to selected third parties for marketing purposes.

Your personal information may be stored and processed by our service providers in the United Kingdom or other locations in which we operate.

Security and retention

We take appropriate technical and organisational measures to safeguard the personal information that we hold about you and regularly review our security measures to consider new technologies and methods, to safeguard your data. Please note that no transmission over the Internet can ever be guaranteed secure and we consequently cannot guarantee the security of any personal information that we receive over the Internet.

We will only retain your/your children's personal information as long as is necessary in order to fulfil the purposes disclosed at the time of collection. Where no longer required, we will destroy, erase or anonymise the personal information. Occasionally, we may hold personal information for longer if required to do so by law.

Our commitment

We regard the lawful and correct treatment of your/your children's personal information by us as very important to our successful operation, and to maintaining confidence between us and our users. We ensure that our organisation treats personal information lawfully and correctly. To this end we fully endorse and adhere to Canadian private sector privacy legislation. In particular, without your consent or first amending this Privacy Policy to reflect any change in our usage of personal information:

  • we will not use your/your children's personal information for any purpose that is not in accordance with this Privacy Policy;
  • we will only collect sufficient personal information for the uses set out above;
  • we will endeavour to keep your/your children's personal information up-to-date;
  • we will not retain your/your children's personal information longer than necessary unless required to do so by law;
  • we will operate appropriate technical and organisational processes to protect your/your children's personal information against unauthorised or unlawful access or processing and against accidental loss or destruction. The detailed measures we take are described elsewhere in this Privacy Policy; and
  • we will not transfer your/your children's personal information unless safeguards are in place to protect your/your children's personal information in accordance with this Privacy Policy.